The Premiere
A launch, concert or show that puts your product in front of buyers, with lead capture and a results sheet so sales trace back to the night.
For CEOs, founders and revenue leaders
Know what every event returns.
Four numbers agreed before the event, reported after, so every night can be judged like any other investment.
01
Cost per guest
Total event cost divided by guests who attended, tracked by event and city.
02
Leads captured
Sign-ups, RSVPs, QR scans and VIP list entries.
03
Social reach
Posts, creator content and impressions tied to the event moment.
04
Revenue
Sales tied to the event with promo codes, QR deals, ticketing and point-of-sale data.
Every event fits
What each event does for your numbers.
The Greatest Host
A dinner or party for your best accounts and prospects: one room, one story, and follow-up meetings you can count.
The Original
A format built around your revenue goal, with the numbers agreed before the night and reported after.
How it works
Three steps.
01
Before
We agree the goal and the baseline, then set a target for each number.
02
During
We capture leads and content on the floor with a plan for every photo moment.
03
After
One sheet: results against target, what worked and what to change.
Illustrative example
Made-up numbers to show the format. Not a client result.
| Measure | Target | Result | How it is counted |
|---|---|---|---|
| Guests | 200 | 212 | Door scans |
| Cost per guest | On target | 9% under target | Final invoices divided by guests |
| Leads captured | 120 | 141 | QR and sign-up list |
| Social reach | 50,000 | 61,000 | Posts and creator content tied to the moment |
| Revenue tied to event | On target | 17% over target | Promo codes and POS |